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Our Brand

Our brand identity is the outward expression of what we stand for as an organisation. This is summarized in our vision, mission and is supported by our values.​


Vision

“Enabling people to advance with confidence and success”


Mission

“To make our customers prosper, our staff excel and create value for shareholders”


Values

Our values are the main principles that define our culture and are brought to life in our attitudes and behaviour. Our values make us unique and unmistakable.​


Progressiveness

We believe in the advancement of society through the adoption of enlightened working practices, innovative products and processes, and a spirit of enterprise. ​​


Customer Focus

We need to fully understand the needs of our customers and to adapt our products and services to meet their requirementsWe always endeavour for customer satisfaction as our primary goal. ​​


Excellence

This is at the core of everything we do. The markets in which we operate are becoming increasingly competitive providing our customers an abundance of choice. Only by being the very best – in terms of the services we offer, our products and premises – we become successful as we continue to grow. ​


Integrity

We are the leading bank in Pakistan, and our success depends upon building trust at every level. Our customers – and society in general – expect us to possess and steadfastly adhere to high moral principles and professional standards. ​​​​​


Meritocracy

We believe in giving opportunities and advantages to our employees on the basis of their ability. We reward achievements and provide enriching career opportunities for all​.​​​​​​